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Leading Online Bookseller Joins National Non-Profit Literacy Initiative As A Premier Sponsor barnesandnoble.com to Provide Gift Certificates for Online Reading Incentive Program October 29, 1999 - This Fall, students participating in Book Adventure, a FREE online reading incentive program, will be able to expand their personal reading collections thanks to a generous contribution from barnesandnoble.com. As a premier sponsor of the Book Adventure initiative, barnesandnoble.com will provide rewards to help motivate thousands of students readers to become avid, successful readers. Created by the Sylvan Learning Foundation, Book Adventure is a colorful and dynamic Web-based program that uses made-for-kids technology to keep children engaged and motivated to read. At www.bookadventure.org, children in grades K-8 create personalized books lists from over 4,000 recommended titles, take quizzes on the books they've read off-line and earn prizes for their literary success. barnesandnoble.com will contribute to the Web site's "Prize Vault" by providing $5 gift certificates redeemable for online merchandise with parental consent. "The mission of the Book Adventure initiative is to encourage students to read longer and with greater frequency," said Douglas Becker, president of Sylvan Learning Foundation. "barnesandnoble.com's generous gift will allow students to expand their own collection of books and reading materials - thereby contributing to our mission tremendously." Already, in just six months, students have completed more than 250,000 quizzes on Book Adventure's Quiz-O-Matic, a number that will continue to climb thanks to barnesandnoble.com's contribution, according to Becker. "The synergy between barnesandnoble.com's products and content and Book Adventure's commitment to reading makes this partnership powerful," said Joy Marcus, Vice President of Strategy and Business Development, barnesandnoble.com. barnesandnoble.com is the exclusive online bookseller participating in the Book Adventure initiative. For more information, please visit www.bookadventure.org or www.bn.com. |
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