Our Promise of Privacy

Book Adventure is sponsored by Sylvan Learning, Inc.

We at Book Adventure, are committed to protecting the privacy of our customers, and we treat any information you share with discretion, care and respect. This notice describes Book Adventure’s privacy policy for information we collect from individuals both online (on our website (the “Site”)) and offline (such as by mail or telephone). By submitting personal information to us or using our Site, you signify your acceptance of this privacy policy. Please do not submit any personal information to us if you object to these terms.

What types of personal and non-personal information do we gather online and offline?
We gather personally identifiable information when you register on our Site. We collect only personal information that you provide to us such as: name, address, phone number, e-mail address, responses to specific questions (e.g., reasons for visiting our Site or the age of a child that requires a reading program).

How do we use the personal and non-personal information that we gather?
We use the personally identifiable information to personalize your experience on our Site and to allow us to better understand how Book Adventure may serve your needs. We also use the personally identifiable information to respond to consumers’ requests, to provide consumers with special offers, to notify consumers of new product launches, to respond to teachers’ requests for teachers’ kits, and to recommend products that are best suited to a particular child’s educational needs.

Like most Web sites, we may also add to the above personally identifiable information a variety of technical data, including (but not limited to) your IP address (a unique number that identifies your access account on the Internet), domain, and Web browser information. We may track the page you visited before coming to our Site, the page you link to when you leave, which of our pages you access, and how long you spend on each page.

How is non-personally identifiable data used?
We use non-personally identifiable data for internal business and marketing purposes, and share such data with third parties, including current or potential business partners.

What about cookies and gifs?
We receive and store certain types of information automatically through the use of “cookies” and 1-pixel gifs. Cookies are files that your Web browser places on your computer’s hard drive. 1-pixel gifs are tags that reside on certain pages of our Web site. We use cookies and gifs to track your experience with this website, to tell us whether you have visited this site previously, and to help us determine if you came from a particular link or banner advertisement. You may set your browser to reject cookies, but this may limit some functionality of the Site.

We do not use cookies or gifs to retrieve personal information about you from your computer.

Please note that our business partners may also place cookies or 1-pixel gifs on our Site in order to track orders and revenue generated through referral programs. This information is not personally identifiable.

Do we disclose your personally identifiable information to third parties?
From time to time, we may provide your name, address and telephone number and/or your e-mail address to reputable companies whose products or services you may find of interest. If you do not want us to disclose this information to these companies, please log in to the Site at http://www.bookadventure.com, go to the “account information” section and make the appropriate changes within the area regarding marketing messages in order to opt out.

Please be aware that you may receive another contact before your name removal takes effect. We regret any inconvenience this may cause.

We also provide personally-identifiable information to third parties that we use for our own business purposes.

Personally-identifiable information will be used in accordance with, and as required by, applicable law. Notwithstanding anything else in this policy, we may: (a) disclose personal and aggregate information when required by a valid legal mechanism such as a search warrant, subpoena, or court, governmental or administrative order, or when we deem it necessary to protect the integrity of our Site or the safety of Site users, our employees or property; and (b) disclose personal information in the context of the sale of some or all of our assets or other transfer of our business. In such event, we may retain a copy of the transferred information.

What about children’s privacy?
This Site includes “For Children” pages that are designed for access and use by children. The safety and privacy of children is very important to us. Book Adventure has been developed in compliance with both the Children's On-Line Privacy Protection Act of 1998 and the Children's Advisory Review Unit (CARU) of the Better Business Bureau. Book Adventure also adheres to the following policies for child users:

  • Book Adventure encourages parents and guardians to spend time online with their children and to participate in the interactive activities offered on the Site.
  • When completing a registration form, Book Adventure only asks for students’ first names and first initials of their last names.
  • Although child users are allowed to participate in contests, if such a guest wins, notification and prizes requiring supervisor approval are sent to the parents or guardians identified in the initial registration process.
  • No information collected from child users is used to market to those child users.
  • Guests' e-mail addresses are never posted on the Book Adventure web site.
We do not knowingly collect personally-identifiable information from children under the age of 13 on this Site. We do not sell products for purchase. We do not filter advertisements or other content that children may view through the public portions of our Site. We may in the future offer computerized learning products to be used by children online, some of which may require you to enter additional information such as a child’s age, gender or reading ability so that we can deliver a quality experience.

How are e-mail links treated?
We use e-mail links located on various pages of the Site to allow you to contact us directly with any questions or comments you may have. We read every message sent in and try to reply promptly to each one. This information is used to respond directly to your questions or comments. We may also file your comments to improve the website and learning programs, or review and discard the information.

Can I opt out of receiving marketing communications from Book Adventure?
Yes. We will process your request promptly. Please be aware that you may receive another contact before your name removal takes effect. We regret any inconvenience this may cause.

This website gives you the following options:

You may update your account setting by logging in to the Site at http://www.bookadventure.com, going to the “account information” section and making the appropriate changes within the area regarding marketing messages in order to opt out.

If you do not wish to receive e-mail communications, please click on the “unsubscribe” link that appears at the bottom of the emails that you receive from us. Please follow the directions provided from this link.

Notice to California Residents about Your California Privacy Rights
In addition to other rights described in this Privacy Policy, if you are a California resident and a Book Adventure customer, you have the right to request information from Book Adventure regarding the manner in which Book Adventure shares certain categories of your personal information with third-parties, for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Book Adventure at its designated address and receive the following information within thirty (30) days of our receipt of the request: (1) the categories of personal information disclosed to third parties during the immediately preceding calendar year, (2) the names and addresses of third parties that received the personal information during the preceding calendar year, and (3) if the nature of a third party’s business cannot be reasonably determined from the third party’s name, examples of their products or services. You are entitled to receive a copy of this information in a standardized format, and the information will not be specific to you individually. All requests for such information must be in writing and sent to Book Adventure’s designated address:

Book Adventure
c/o Sylvan Learning, Inc.
4 North Park Drive
Baltimore, Maryland 21030
Attn: Alan Schroeder

Links
This Site may contain links to other Web sites. Book Adventure is not responsible for the privacy practices or the content of such Web sites. Additionally the existence of any external link does not suggest that we endorse the linked company or its products or services. We recommend that you read the privacy policies of each Web site that you visit.

How can I modify my personal information?
This Site gives registered users the ability to change and modfy information previously provided by logging in to the Site at http://www.bookadventure.com and going to the “account information” section. Users may update information such as their name, address, phone number, e-mail address, and password.

Will this policy change?
If at some future time there is a material change to our information usage practices that affect your personally identifiable information, we will notify you of the relevant changes on this Site. If you are concerned about how your information is used, please check our web site periodically to review our current privacy policy.

How do I contact the Web site?

If you have any questions about this privacy statement, the practices of this Site, or your dealings with this Site, you may email us at book.adventure@sylvanlearning.com.